Blake Lively is facing a major sales decline for both her haircare brand, Blake Brown, and her alcoholic beverage line, Betty Booze, following a public legal dispute with director Justin Baldoni and backlash from Taylor Swift’s fanbase.
The controversy began when Lively filed a lawsuit against Baldoni, her co-star and director of It Ends With Us. However, the situation escalated after Baldoni’s attorney, Bryan Freedman, accused Lively of attempting to coerce Taylor Swift into supporting her publicly by threatening to release private text messages between the two stars.
Sharp Decline in Blake Brown Sales
In the lawsuit, Lively claimed that her haircare line experienced a drastic sales drop—ranging from 56% to 78%—due to what she described as a “social manipulation campaign” against her. Internal projections showed a steep decline that contrasted with the product’s previously strong consumer approval.
Yet recent reports indicate that sales at major retailers like Target have nosedived even further. Sources told media outlet Puck that Blake Brown’s sales at Target have fallen from an anticipated $100 million to less than $15 million in 2025, describing the brand as a “non-conversation” in the marketplace.
Swifties Reject Lively’s Brands
Taylor Swift’s loyal fanbase, known as Swifties, has been vocal in distancing themselves from Lively’s products. This backlash intensified after Freedman’s claims—reportedly based on information from Swift’s father, Scott Swift—became public, painting Lively as trying to blackmail the pop icon.
The timing couldn’t have been worse, with Blake Brown launching a new hair and body mist amidst the growing controversy. The product failed to generate excitement or sales, overshadowed by the negative publicity.
Betty Booze Also Taking a Hit
Blake Lively’s alcoholic beverage line, Betty Booze, has not been immune to the fallout. Though still available on Carnival Cruises, sources indicate the brand is struggling in sales and overall reputation.
An insider likened the situation to a “Game of Thrones” scenario where “one of Blake’s dragons came back to bite her.” The source emphasized the widespread lack of support for Lively in this dispute, stating, “No one is supporting Blake over Taylor — including mutual friends and fans. You do NOT try and blackmail Taylor Swift.”
Blake Lively’s recent legal battle and the surrounding allegations have had a tangible negative impact on her ventures. With sharp declines in sales and public opinion turning, her haircare and booze brands face an uncertain future as the backlash from Swift’s passionate fanbase continues to grow.
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