ShampooHotel, a new hair and body care brand inspired by global destinations, has officially debuted at Ulta Beauty. Offering professional-grade products infused with luxury fragrances, the brand seeks to transform everyday routines into indulgent self-care experiences.
Exclusively available online at Ulta Beauty, ShampooHotel will expand to select Ulta locations across the U.S. by June 8. The collection features clean, cruelty-free formulas made with vegan ingredients and housed in sustainable packaging. Products are free from parabens, mineral oils, and harsh sulfates—supporting both environmental consciousness and hair health.
“ShampooHotel delivers on that promise with its accessible approach, clean ingredients, and unique formulas that elevate everyday beauty routines into a self-care experience,” said Penny Coy, Senior Vice President of Merchandising at Ulta Beauty. “With each product’s scent inspired by a vacation destination, we’re confident new and existing guests will look forward to their shower like never before.”
The brand’s four signature collections—Miami, Marrakesh, Rio, and Paris—combine rich, travel-inspired scents with effective hair care steps and body treatments:
Miami: Features zesty lemon peel, sea salt, and warm patchouli. Infused with hyaluronic acid to deliver deep hydration and nourishment.
Marrakesh: A blend of sweet orange, cardamom, and jasmine. Argan oil and rhassoul clay help restore and reinforce strands.
Rio: Offers a tropical mix of vanilla orchid, coconut, and sandalwood. Includes bamboo extract and biotin to add volume and body.
Paris: Combines pink grapefruit, crushed clove, and blackcurrant. Formulated with grapeseed oil to boost shine and enhance vibrancy.
Each scent is available in a shampoo, conditioner, body wash, and body lotion, with the Miami collection offering an additional leave-in conditioner. These affordable luxuries are priced at $15 per item, aligning with the brand’s mission to bring an upscale experience to a wider “masstige” audience.
With its blend of travel-inspired aromas and practical hair care tips, ShampooHotel invites consumers to elevate their beauty routines and escape the ordinary—one shower at a time.
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