A growing trend in hair care centers on scalp health, drawing more clients to salons that specialize in treatments targeting the root of hair vitality. In Naples, this movement is gaining momentum, led by experts known as trichologists who focus on maintaining a healthy scalp to promote better hair health.
WINK News health reporter Amy Oshier visited The Scalp Bar in Naples to explore this innovative approach.
Monica Luciano, founder of The Scalp Bar, explained how their advanced trichoscope technology allows clients to view their scalp at a follicle level, revealing the true condition of their scalp and hair roots.
“We show them their scalp at a follicle level. We want them to be able to see what the true state of their scalp is,” Luciano said.
Recognizing a gap in traditional hair care, Luciano launched The Scalp Bar amid a booming scalp care industry that has grown into a $100 billion market over the last decade.
“Within the last, I would say, 10 years, the scalp care industry is a $100 billion industry,” she noted.
Hair loss remains a key concern driving this trend. Causes range from post-pregnancy shedding and age-related thinning to damage from heat styling. Treatments at The Scalp Bar are designed to combat these issues by stimulating dormant follicles, promoting hair regrowth, and addressing scalp conditions like dandruff, oiliness, and dryness.
Client Yvonne Eckman shared her experience, highlighting her motivation to learn about scalp health and combat thinning hair in her late 60s. “I was interested in the health of the scalp, which I knew nothing about, and I also thought being, in my late 60s, I felt like maybe it was getting a little thinner, but wasn’t sure,” Eckman said.
Clients leave The Scalp Bar not only with healthier scalps but also with a deeper understanding of how to maintain hair health at home. Luciano emphasized that their services offer more than a standard shampoo.
“These services that we do provide here at Scalp Bar and within our scalp spa services are so much more than just getting your hair shampooed,” she said.
The comprehensive treatments include personalized scalp massages and tailored product recommendations designed to enhance hair health and provide relaxation.
For those curious to learn more, The Scalp Bar also offers mini-tours to introduce visitors to their unique scalp-focused approach.
By putting scalp health first, The Scalp Bar in Naples is redefining hair care, offering effective solutions that nurture hair from the roots and provide lasting benefits for clients seeking to improve both their hair and scalp wellness.
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