Pamela Anderson has been many things over the years—model, actress, activist, and beauty icon—but now she’s adding another first to her resume: the face of her debut hair-care campaign. The 57-year-old star has teamed up with Biolage Professional Hair Spa, marking a major milestone in both her career and the brand’s history.
The campaign, announced today, introduces Anderson as the ambassador for Biolage’s new “Full Rescue” line, which utilizes microdosing technology to deliver targeted care to damaged hair. The line is part of a broader initiative to promote what the brand calls “the good BS”—Biolage science—by eliminating outdated beauty standards and focusing on authenticity and self-care.
“At this point in my life and career, it’s exciting to find a brand that aligns perfectly with my values,” said Anderson in a press statement. “Biolage is a vegan, cruelty-free, sustainable brand that I can feel good about partnering with—plus, I love the products! It truly is a dream collaboration for me.”
Anderson will also highlight Biolage’s iconic Hydra Source Collection, designed to deeply hydrate dry, brittle strands. Her participation adds star power and a message of empowerment to the campaign, as she embraces a new era of self-expression and natural beauty.
“Pamela is a global icon whose confident, realistic take on beauty has always inspired us,” said Michael Sanchez, VP of Global Marketing at Biolage. “She perfectly represents Biolage’s mission of self-discovery and authentic beauty. Her journey to reconnect with herself has transformed us from fans into true admirers.”
The collaboration underscores Biolage’s commitment to clean beauty, sustainable practices, and authenticity—ideals that are increasingly resonating with consumers across the globe.
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