CHARLOTTE, NC — May 28, 2025 — Clariant, a leading specialty chemicals company, has launched its personal care portfolio in North America under the new brand name Clariant Beauty, marking a key advancement in sustainable, high-performance cosmetic solutions. By combining the strengths of Clariant Personal Care and Lucas Meyer Cosmetics, the company offers a unified approach across skincare, haircare, and cleansing categories designed to meet the needs of today’s socially connected consumers.
At the upcoming NYSCC Supplier’s Day 2025, Clariant will introduce its innovative “#BeautyTok Unboxed” concept. This collection features six unique formulations inspired by viral beauty trends from platforms such as TikTok, Instagram, and Pinterest. The campaign demonstrates Clariant’s agility in transforming popular social media beauty formats into scientifically formulated products with proven performance.
“In today’s fast-paced beauty market, trends evolve rapidly,” said Lynna Pili, Marketing Manager, North America – Clariant Personal, Home & Health Care. “With ‘#BeautyTok Unboxed’, we empower brands to stay ahead through innovative textures and formats crafted by our expert formulators and high-quality ingredients. Our new regional concept highlights multifunctional preservation boosters like the Nipaguard™ line and sensory-enhancing Aristoflex™ polymers.”
The collection spans multiple categories and textures, from milky toners to overnight hair masks, underscoring Clariant’s broad ingredient portfolio and formulation expertise. Each product responds to consumer demands identified through social media trend analysis, ensuring both efficacy and stability.
Clariant will also debut two cutting-edge ingredients at the event: Plantasens™ Emulsifier HP 49, offering enhanced stability and skin barrier support for skincare products, and Nipaguard SCE VITA, a 100% renewable broad-spectrum preservative suitable for cosmetics and toiletries.
Lucas Meyer Cosmetics will present two North America-focused formulations. The Calmplexion Primer, featuring patented Pickmulse technology derived from quinoa starch, provides a smooth, matte finish ideal for makeup application. Additionally, the Curl Recharge Masque, enriched with Biophilic™ S MB, targets the growing demand for curly hair care by smoothing, conditioning, and enhancing curl definition.
“Our regional formulations reflect a deep understanding of North American beauty preferences and routines,” said Isabelle Lacasse, Head of Global Marketing, Product Line Management & Formulation, Lucas Meyer Cosmetics at Clariant. “By integrating scientific innovation with market insights, we deliver solutions that address current trends and anticipate future needs.”
Don’t miss the presentation, “Activating the Brain-Beauty Connection: A Multipronged Approach,” by Sophia Bull, Regional Marketing Manager NORAM at Lucas Meyer Cosmetics. Scheduled for June 3rd, 10:35-11:00 AM in Room 3D02, the talk will explore how cosmetics enhance not only appearance but also mental well-being, confidence, and stress reduction through sensory care.
NYSCC Supplier’s Day 2025 runs June 3-4 at the Javits Convention Center in New York City. Beauty brands and industry professionals are invited to visit Clariant at booth 1733 for live demos, including emulsion creation using Pickmulse technology and its application as an encapsulation system. Visit the event page for more details.
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