Yves Rocher, the French beauty and cosmetics leader, is doubling down on hair care in a bold bid to fuel its next phase of growth. By channeling its long-established expertise in plant-based skincare into this booming segment, the brand is responding to a growing consumer demand for natural, effective hair solutions—especially those rooted in scalp health.
According to Global Brand Director Céline Damour, the company plans to nearly double its market share in France from 2.9% to 5% by next year. “The hair care market is projected to grow by 7.5% over the next five years, and as a beauty leader in France, we intend to play a key role in that growth,” she says. “Our dermobotanical expertise is our foundation.”
The Skinification of Hair: Scalp Is the New Face
Hair care is undergoing a transformation, with skincare-like rituals and ingredients now central to consumer expectations. Yves Rocher is embracing this “skinification” trend with targeted scalp treatments and new product innovations.
“Just like their skincare routines, consumers now demand personalized scalp care,” says Damour. “The scalp is the root of healthy hair—it’s the new face.”
This philosophy is embodied in the brand’s recent launch of the Balance Scalp Serum. Designed to soothe and rebalance the scalp, the serum is formulated with 96% ingredients of natural origin and has taken nine years of research and two patents to develop. It is rated ‘B’ on the Green Impact Index, a sustainability and social responsibility metric co-developed by Yves Rocher and 23 other brands.
This new product complements the brand’s existing range of 38 hair care products, with seven new launches planned this year, including a nourishing line and revamped expert collections set to debut in 2026.
Enhancing the Customer Experience
To support its expanded offering, Yves Rocher is also elevating the in-store experience. Its vertically integrated model—from sourcing ingredients in La Gacilly to in-house formulation and direct-to-consumer sales—enables the company to maintain high quality and close customer relationships.
Damour highlights ongoing investments in employee training focused on scalp and hair health knowledge. A new diagnostic tool will soon be available both online and in physical stores to help customers build more personalized hair care routines.
In addition, the company is ramping up its digital strategy. Its e-commerce platform now includes a curated marketplace of compatible “friend brands,” offering supplements and accessories that complement Yves Rocher’s products. “This allows us to offer holistic hair health advice and improve overall efficacy,” says Damour.
A Global Growth Engine
The company’s hair care expansion extends across more than 90 international markets. “We are prioritizing product innovation and market roll-out globally,” says Damour. She cites Turkey—where hair care already accounts for 20% of Yves Rocher’s sales—and Southeast Asia as strategic growth regions, noting the high demand for effective natural ingredients in those markets.
“Yves Rocher’s strength lies in making beauty that is both natural and effective accessible to all,” she concludes.
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