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CeraVe Launches Hydrating Shampoo and Conditioner for Scalp Health

by Madonna

CeraVe is now extending its dermatological expertise into haircare with the launch of its Gentle Hydrating Shampoo and Conditioner. These new products are designed to maintain the scalp’s moisture balance while gently cleansing the hair, using a formula enriched with ceramides and hyaluronic acid. This approach reflects the growing trend of combining skincare principles with haircare, with a focus on promoting scalp health as the foundation for healthy, beautiful hair.

The sulfate-free and fragrance-free duo is suitable for all hair types, including color-treated hair and a variety of curl patterns. Priced at $12.99 CAD per product, CeraVe remains committed to offering affordable, dermatologist-tested solutions. The allergy-tested formulas are free from common irritants such as parabens, phthalates, and dyes, making them ideal for individuals with sensitive skin and scalp conditions.

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The introduction of skincare-infused haircare products marks a shift in the beauty industry, where consumers are increasingly looking for solutions that address both hair and scalp health. These types of products are now catering to a wider range of hair needs, from various textures to sensitivities, reflecting a more inclusive approach to beauty. The move also highlights the growing demand for hypoallergenic, clean formulations, a trend that is reshaping consumer expectations in the personal care sector.

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