DENVER, May 21, 2025 — In a move that could reshape how Americans address hair loss, health platform Eden has officially launched its clinician-guided Hair Wellness Program. This initiative provides adults across the U.S. with virtual access to prescription-based hair treatments, including oral minoxidil and finasteride, via telehealth consultations with licensed providers.
The program offers a convenient alternative to traditional in-clinic visits, aiming to eliminate barriers to treatment and deliver pharmacy-compounded medications directly to patients’ doors. Eden, already a leader in metabolic health solutions, is now stepping into the expanding hair wellness space with a medically supervised and patient-friendly model.
“Hair-related concerns are often part of broader conversations around aging and wellness,” said Adam McBride, CEO of Eden. “We created this program to give adults the ability to speak with a provider from home and access treatments that are typically hard to get outside of specialist clinics.”
How the Hair Wellness Program Works
1. Virtual Consultations
Patients begin by filling out a secure health questionnaire, followed by a telehealth appointment with a licensed provider to determine if prescription therapy is suitable.
2. Prescription Fulfillment
If prescribed, oral minoxidil or finasteride—both commonly used for hair restoration—are compounded by state-licensed pharmacies and shipped directly to the patient.
3. Ongoing Care & Support
Eden offers structured check-ins and personalized follow-ups through its care coordination team, ensuring patients receive continued guidance and medical oversight.
“This is about giving patients access to licensed care, clear guidance, and personalized formulations,” said Dr. Rebecca Emch, PharmD and VP of Pharmacy and Medical Operations at Eden.
The oral treatments offered may include off-label use—a common practice in dermatology where medications are used outside their original FDA-approved purpose based on professional judgment. Notably, oral minoxidil, though not FDA-approved for hair loss, has gained traction among dermatologists due to its growing evidence base in treating hair-related conditions.
Affordable Access, Nationwide
Available in all 50 states, Eden’s Hair Wellness Program starts at $29/month. Medication costs are separate and only included if a prescription is issued. This pricing model is designed to be more accessible than traditional specialty clinics or cosmetic treatments.
“People want solutions that are professional, personalized, and backed by expertise—not more guesswork from store shelves,” said Josh Khan, President and Co-Founder at Eden.
A Shift Toward Personalized Hair Health
With growing consumer interest in hair loss treatments—especially those that are clinically guided and customized—Eden’s program arrives at a time of high demand for trustworthy, science-based care.
Whether you’re starting to notice a receding hairline or seeking alternatives to over-the-counter products, Eden is offering a way to approach hair wellness holistically and from home.
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