Bella Hadid turned heads at the 78th Cannes Film Festival, debuting a striking new hair color that had fans and media alike doing a double take. Known for her signature brunette locks, Hadid surprised attendees by unveiling a sun-kissed blonde hairstyle—dubbed “Supermodel Blonde”—crafted by celebrity colorist Jacob Schwartz.
Walking the red carpet in an elegant black Yves Saint Laurent gown and Chopard diamonds, Hadid’s fresh look quickly sparked comparisons to her older sister, Gigi Hadid. The resemblance was heightened not only by the shared blonde tones but by the revelation that Bella, like Gigi, is naturally blonde. Gigi herself reacted on Instagram, leaving heart-eye emojis on her sister’s transformation post.
The multidimensional shade, designed by Schwartz, balances brightness, depth, and warmth. It was no quick change either—Schwartz carefully executed the transformation over two days to prioritize hair health. “I started by highlighting ultra-fine sections using Schwarzkopf Professional’s Igora Vario Blond Super Plus with 20 volume,” he explained. “It gave us the lift we needed while keeping the hair strong and healthy.”
This attention to detail aligns with essential hair care tips for anyone considering a major color shift. Transitioning from brunette to blonde is notoriously challenging, often risking hair damage. Schwartz’s careful approach, including repeating lowlights and using demi-permanent glosses like Igora Vibrance, helped preserve the integrity and shine of Hadid’s hair—critical steps in any healthy hair care routine.
To achieve the final luminous effect, Schwartz applied a second round of Igora Vario Blond Super Plus to boost brightness. The result was a creamy, soft-blonde tone with natural lowlights—a red carpet-ready look that also works for everyday wear.
For those considering going blonde this season, Schwartz’s detailed formula—shared on his Instagram—offers expert-level guidance and practical hair health advice. Whether you’re a stylist or simply inspired to update your look, Hadid’s transformation sets a high bar for summer hair trends.
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