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Guerlain Launches New Innovations in Fragrance, Haircare, and Skincare

by Madonna

French luxury brand Guerlain has unveiled three exciting product innovations spanning its fragrance, haircare, and skincare lines, further expanding its acclaimed portfolio.

Orchidée Impériale Gold Nobile Eye Concentrate

Guerlain has extended its Orchidée Impériale Gold Nobile anti-aging collection with a new Eye Concentrate Treatment designed specifically for the delicate eye contour area. Enriched with the signature Gold Nobile orchid extract, this formula targets cellular youth by restoring biophoton emission in skin cells, a novel metric developed in partnership with biophysicists at Palacky University.

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The Eye Concentrate combines structural rejuvenation with a Chromatic Corrector Complex featuring caffeine, cedar bark extract, and colour-correcting pigments. These pigments address various types of dark circles: golden pigments minimize blue vascular circles, white pigments tackle hollow shadows, and blue micro-pearlisers counteract brown pigmentation caused by melanin.

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Additional ingredients like illuminating peptides, hyaluronic acid, vitamin C, and niacinamide boost brightness, hydration, and tone evenness. Packaged in a refillable glass bottle with a Gua Sha massage stone, the serum-in-cream texture delivers intensive rejuvenation and a comfortable, non-sticky feel tailored for the eye area.

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Abeille Royale Honey Bond Treatment

Guerlain’s haircare range grows with the launch of the Honey Bond Treatment, a leave-in formula that protects and repairs hair fibers from heat styling, humidity, and environmental damage. Utilizing two proprietary technologies—Blackbee Honey Repair and Honey Bond-Protect Complex—the treatment strengthens hair with a blend of honeys from Ouessant Island, Corsica, Ikaria, and Åland.

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The formula includes ceramides, arginine, D-panthenol, royal jelly, oat peptides, beeswax butter, and phytoceramides to improve hair texture, shine, and resilience. It delivers a “bandage effect” that repairs damage while guarding keratin bonds and protecting hair up to 230°C. From the first use, the treatment reduces breakage, tames frizz, and strengthens lengths for fuller, softer, and shinier hair over time. Made with 93% naturally derived ingredients, this product complements Guerlain’s Abeille Royale Scalp & Hair collection.

Aqua Allegoria Rosa Verde: A Refreshing Green Floral

The latest addition to Guerlain’s Aqua Allegoria fragrance line, Rosa Verde, offers a vibrant green floral scent centered on rose and cucumber. Crafted by in-house perfumer Delphine Jelk, the fragrance evokes the refreshing sensation of a cool dive into water, blending rose essence with natural cucumber, softened by mint, pear, and white musk.

Backing its emotional appeal with scientific rigor, Guerlain employed psychometric and physiological testing, including EEG and breathing analysis, to confirm Rosa Verde’s mood-enhancing effects as part of their Science of the Emotions protocol.

Jelk describes Rosa Verde as “the memory of an invigorating and relaxing dive—a rose bathed in freshness that unfurls on skin like a wave of wellbeing.”

Alongside the fragrance, Guerlain introduced a new Aqua Allegoria Hand Cream collection featuring the signature scents Mandarine Basilic, Rosa Rossa, and Rosa Verde. Formulated with over 97% naturally derived ingredients and enriched with beeswax butter, these lightweight creams provide gentle hydration and nourishment while leaving hands soft, supple, and delicately scented.

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