Godrej Consumer Products has appointed Tori Davis-Artis as Chief Commercial Officer for Hair Care, North America. In her new role, Davis-Artis will oversee commercial strategy, drive growth across a diverse product portfolio, and strengthen Godrej’s presence in both retail and digital channels.
Davis-Artis will be responsible for leading the Strength of Nature division, which includes key brands such as African Pride, Just for Me, and Darling. Her remit includes retail partnerships, ecommerce initiatives, and digital marketing efforts aimed at enhancing the company’s reach and resonance with multicultural consumers.
“I am thrilled to welcome Tori to her new role and am confident that her visionary leadership will foster collaboration and innovation,” said Chitwan Singh, CEO and Managing Director of Godrej Consumer Products, North America. “Her extensive and unique experience is ideal for driving significant growth and further building our brand communities.”
Davis-Artis brings over two decades of experience from Procter & Gamble, where she held leadership positions across commercial strategy and go-to-market execution for iconic brands including Olay, Old Spice, and Pantene. Her career has focused on omnichannel growth, inclusive brand development, and operational excellence.
“Joining Godrej to lead Strength of Nature Sales & Marketing feels like coming full circle,” said Davis-Artis in a statement. “These brands have been a part of my life and my community for as long as I can remember. It’s an honor to now help shape their future. I am especially inspired by our commitment to serve the underserved — to create high-quality, affordable beauty rooted in real science and real culture. There is purpose in this work, and I am proud to be part of a team that sees and celebrates the beauty in everyone.”
Most recently, Davis-Artis served as Chief Operating Officer at Walker & Company, where she led commercial operations and product development. She previously spearheaded the retail expansion of Bevel, growing its presence from under 1,000 to over 10,000 stores, including major retailers such as Target, Walmart, and Ulta.
Her appointment underscores Godrej’s commitment to building culturally relevant brands and expanding its footprint in North America’s textured hair care market.
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