North Carolina A&T State University, the nation’s largest Historically Black College and University (HBCU), has announced a landmark multi-year partnership with Mielle, a leading brand specializing in textured hair care. The deal includes a $200,000 investment dedicated to supporting the university’s nationally ranked track and field programs, underscoring the growing significance of HBCU athletic programs as vital platforms for brand collaboration, empowerment, and community impact.
As the official textured hair care partner of A&T’s track and field teams, Mielle’s support extends beyond financial backing. The company will provide annual product donations, educational resources focused on hair health, and direct funding to cover essential needs such as training, travel, and equipment. These efforts aim to address persistent funding gaps often faced by HBCU athletics, while also promoting the overall wellness and confidence of Black student-athletes.
The partnership reflects a shared commitment to community reinvestment and leadership development. Mielle’s founder and CEO, Monique Rodriguez, has cultivated the brand’s reputation through its dedication to empowering communities. By aligning with North Carolina A&T, Mielle strengthens a premier HBCU athletic program while fostering future leaders grounded in discipline, excellence, and cultural pride.
The Aggies’ track and field legacy is distinguished by multiple national championships, NCAA honors, and a recent Colonial Athletic Association (CAA) title under the guidance of Coach Allen Johnson. This collaboration signals a new chapter in HBCU sports, affirming that excellence at Historically Black Colleges and Universities is deserving of investment and poised to command greater national recognition.
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