John Paul Mitchell Systems (JPMS) is expanding its reach in the hair care market with a new line specifically designed for those with sensitive skin. Launching Thursday, the Paul Mitchell Clear collection features four dye- and fragrance-free products, each formulated with fewer than 10 ingredients.
The new range includes a shampoo, conditioner, smoothing serum, and styling glaze, priced between $20 and $30. True to its name, the collection features entirely translucent formulas aimed at reducing irritation for sensitive scalps.
“Scalp sensitivities are very real and can make it hard to find high-quality hair care that doesn’t cause a reaction,” said Michaeline DeJoria, Chief Executive Officer of JPMS. “We want to be part of the solution.”
The Clear line originated with the development of a unique clear conditioner, created by senior chemist John Siegmund. “We all kind of realized we hadn’t seen a clear conditioner before,” said fellow JPMS chemist Nasrat Hamid, recalling the moment the product was first introduced.
That single innovation sparked the creation of the broader Clear range, which DeJoria described as the brand’s “big jump into sensitive skin.”
Though the Clear line is not intended to treat dry scalp or dandruff—needs addressed by the brand’s best-selling Tea Tree collection—it is specifically designed for individuals prone to skin irritation or migraines triggered by fragrance and dyes.
The new collection will be available through the Paul Mitchell website, Ulta Beauty (both in stores and online), and professional salon channels. JPMS projects first-year sales could reach $30 million.
The line’s minimalist formulation is one of its standout features. The Smoothing Serum contains just three ingredients, while the Conditioner uses nine—the most in any product in the lineup. A conditioning hair mask is also expected to join the collection soon.
“We didn’t include buzzy ingredients because our goals were functional,” Hamid explained. “For the shampoo, that means surfactants; for the conditioner, only conditioning agents. That’s it.”
Added DeJoria: “We don’t have a ‘hero’ ingredient—our hero is the number of ingredients. That’s what sets Clear apart.”
Related Topics:
- How Often to Wash Fine Hair Guide?
- How Often Should I Wash Dyed Hair?
- Design Essentials Marks 35 Years of Innovation and Cultural Impact in Black Hair Care
