Colombian singer-songwriter Shakira, renowned for her dynamic stage presence and signature hip-shaking moves, is now turning the spotlight on another of her defining features—her hair. This week, she announced the upcoming launch of her first hair-care brand, Isima, timed to coincide with the kickoff of her highly anticipated North American world tour.
In a heartfelt Instagram post, Shakira reflected on the integral role her hair has played both on stage and in her personal expression. “Hair has always been such a big part of who I am on stage and in my everyday life,” she wrote. “Today is the first day of my North American tour, and looking back, I can see how much the way I chose to wear my hair defined the era I was in and the way I felt.” The post included a carousel of images showcasing some of her most iconic hairstyles, underscoring how her natural curls have long been a signature element of her identity.
Shakira invited fans to follow the Instagram account of her soon-to-launch brand, Isima. While product details remain under wraps, the brand’s motto, “Más es más” (“More is more”), suggests a line designed to help customers embrace their natural hair and personal style to the fullest. No official launch date has been announced, but fans are eagerly awaiting further updates as Shakira prepares to expand her influence from music to beauty.
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