British plant-powered haircare brand Noughty has officially launched its product range in Holland & Barrett, marking a key expansion for the company. The brand is introducing 24 SKUs online and 13 SKUs across 400 of the retailer’s UK health and wellness stores.
The product lineup features targeted solutions such as Wave Hello for curls, Detox Dynamo for scalp care, Back To Balance designed for oily roots and dry ends, Let’s Bond for brittle hair, and Get Set Grow, which stimulates hair roots.
Simon Ross, global head of sales at Noughty, said the partnership represents a significant commercial milestone. “Securing distribution with Holland & Barrett deepens our reach on the UK high street and connects our award-winning, natural formulations with a health-conscious customer base aligned with our values. This collaboration supports our mission to democratise natural hair and scalp care, strengthens our retail footprint, and positions us for continued double-digit growth in a competitive market.”
Vicky Kelly, category director of beauty at Holland & Barrett, emphasized the brand’s focus on scalp health as essential for vibrant hair. “As consumers seek personalised beauty routines that nurture both inside and out, Noughty offers expert-led, ingredient-driven solutions. Their dermatologically researched products address scalp balance, hair texture, and overall hair health. This partnership aligns with our commitment to providing science-backed, high-quality beauty products that enhance natural beauty.”
With this launch, Noughty aims to offer trusted hair health advice and effective hair health tips to a broader audience through one of the UK’s leading health retailers.
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