TAIPEI / SEOUL — May 23, 2025 — South Korea’s breakout haircare brand Grabity made a powerful debut in Taiwan this week, selling out during its first live broadcast on Momo TV Shopping on May 22. The launch, hosted by popular presenter Sharon Tsui, marked the official entry of the brand into the Taiwanese market—and signaled its growing influence in Asia’s premium beauty sector.
Backed by scientific research from Korea’s prestigious KAIST (Korea Advanced Institute of Science and Technology) and co-developed with MIT scientist Professor Haeshin Lee, Grabity has captured attention with its promise: “Just wash your hair—and it’ll look thicker.”
The shampoo’s standout feature is LiftMax 308™, a patented polyphenol-based compound designed to shield strands from damage while improving density and volume. Clinical trials showed a single use could increase hair thickness by 19.22% and hair volume by an impressive 87.27%. These results were published in the journal Advanced Materials Interfaces, lending the product substantial scientific credibility.
Aiming to align with modern hair health tips that prioritize both efficacy and safety, Grabity is made from 100% vegan, EWG Grade 1 ingredients and has received an “Excellent” rating from Germany’s Dermatest. It also appeals to environmentally conscious consumers, packaged in sustainable containers made from recycled coconut shells.
Since launching in Korea just a year ago, Grabity has sold over 1.2 million units and generated nearly USD 15 million in revenue. It famously sold out at Olive Young, Korea’s top health and beauty retailer, in just 39 minutes—leading to resale prices that soared to five times its retail value.
Taiwanese consumers were quick to echo that demand. Following the Momo TV segment, the shopping network’s website and customer service lines were overwhelmed with restock requests. A Momo spokesperson praised Grabity’s success, calling it “the perfect global partner,” citing its functionality, compelling brand story, and sustainability focus.
The launch reinforces the importance of science-driven, clean beauty solutions in the evolving landscape of hair health. With proven clinical results and growing consumer trust, Grabity appears poised for further expansion across Asia.
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