The global men’s hair care and styling products market, valued at $40.43 billion in 2020, is projected to grow steadily and reach $54.76 billion by 2030, according to a recent report by Allied Market Research. This represents a compound annual growth rate (CAGR) of 3.3% over the forecast period from 2021 to 2030.
The report, titled Men’s Hair Care and Styling Products Market Size, Share, Competitive Landscape and Trend Analysis Report, outlines key trends, growth drivers, and market dynamics shaping the industry. It highlights increased consumer awareness of hair health, a rise in disposable income, and an expanding product range as primary factors behind the market’s growth.
Driving Forces Behind Market Growth
A major catalyst for growth in the sector is the increasing awareness of hair health among male consumers. Men are becoming more conscious of the importance of hair care, not only for aesthetics but also for overall scalp and hair health. As a result, they are willing to invest in products that prevent hair damage and combat hair fall.
Product innovation is another critical growth factor. The market has seen a surge in demand for organic and natural formulations that are free from harmful ingredients such as sulfates and parabens. One notable innovation is the emergence of Veg-Keratin products, which are attracting health-conscious consumers and driving sales.
Hair Care Segment Leads Market Share
Within the broader category, hair care products remain the dominant segment, valued at $24 billion in 2020. This segment is expected to grow at a CAGR of 2.5%, reaching $30.3 billion by 2030. Styling products are also seeing increased adoption, driven by evolving fashion trends and a desire for well-groomed appearances.
Consumers now view hair styling products not only as a fashion accessory but also as a tool to maintain a polished look, prompting regular usage across various demographics.
Distribution Channels and Regional Insights
Supermarkets and hypermarkets held the largest market share in 2020 and are expected to continue leading due to their broad product offerings and shelf space, which cater to growing retail demand. E-commerce is also gaining traction, especially in regions like Asia-Pacific, where online platforms provide easy access and competitive pricing.
Asia-Pacific emerged as the largest regional market in 2020, bolstered by a large and growing population base, particularly in countries such as India and China. Small and medium-sized enterprises (SMEs) in the region are increasingly leveraging digital channels and targeted marketing to boost brand visibility and customer engagement.
Key Industry Players
The market landscape is competitive, with several key players striving to expand their product lines and distribution networks. Notable brands profiled in the report include:
American Crew
Baxter of California
Jack Black
Harry’s
Malin+Goetz
Hanz de Fuko
Dove Men
Redken Brews
Old Spice
Axe
These companies are investing in product innovation, marketing strategies, and partnerships to strengthen their market position and appeal to the modern male consumer.
Looking Ahead
As men continue to prioritize grooming and hair health, the hair care and styling products market is poised for consistent growth. Brands that focus on clean formulations, technological innovation, and omni-channel distribution strategies are expected to lead the way in meeting evolving consumer demands.
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