Jennifer Aniston is stepping back into the spotlight—this time, not for a TV role but as the face of her own hair care brand, LolaVie. The actress and entrepreneur stars in the brand’s debut television campaign, delivering a clear message: authenticity and science-backed results come before marketing gimmicks.
In the new commercial, Aniston appears in a boardroom reviewing a proposed advertisement for LolaVie. Unimpressed with its flashy, overproduced tone, she rejects the concept in favor of a more direct approach. “We’ve created products that deliver exceptional results, and sometimes the best way to communicate that is to simply say it,” Aniston said in a statement. “They just work. No gimmicks needed.”
Aniston, whose signature “Rachel” haircut from Friends became a defining beauty trend of the 1990s, launched LolaVie in 2021 with the goal of creating high-performance hair care grounded in science. Her personal journey with hair care, including past brand partnerships and a desire for more control and creativity, laid the foundation for the brand.
“I had really troublesome hair, and always had to deal with it,” she previously told WWD’s Beauty Inc. “I still had more to do, and more ideas, and more products that I wanted to create,” she said, referencing her earlier involvement with Living Proof in 2012.
Joel Ronkin, CEO of LolaVie, highlighted the brand’s organic growth and community-driven momentum. “Our brand awareness has grown organically through word of mouth and due to the trust we’ve built with our community,” Ronkin told WWD. “Now is the right time to amplify that momentum with our first TV campaign to reach a wider audience, so that even more consumers can experience our award-winning, science-backed products that speak for themselves.”
The TV campaign follows LolaVie’s 2023 retail expansion into Ulta Beauty, bringing the brand’s minimalist, results-driven ethos to shelves nationwide.
With a focus on transparency and efficacy, LolaVie’s first foray into television marks not just a marketing milestone but a reaffirmation of its core philosophy: high-quality products need no over-the-top sales pitch—just results.
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