Indulekha, a longstanding leader in Ayurvedic scalp care, has introduced a new premium line of scalp serums designed to combat hair fall and dandruff. The launch of the Indulekha Bringha Hair Growth Treatment Scalp Serum and Indulekha Svetakutaja Dandruff Treatment Scalp Serum marks a strategic shift from traditional oil-based products to clinically inspired, results-driven Ayurvedic solutions.
Sairam Subramanian, Vice President of Hair Care at Hindustan Unilever Limited, explained, “While Indulekha Oil continues to be trusted by millions, this new serum range aims to evolve Indulekha into an expert scalp care brand. These serums blend time-tested Ayurvedic science with modern formulations focused on efficacy, user experience, and daily ease of use.”
The Bringha Hair Growth Treatment Scalp Serum is clinically proven to stimulate the growth of 11,000 new hairs within three months, according to a 2024 independent study. It contains a potent 4.6% Bringha + Complex, featuring herbs such as Bringha, Brahmi, Rosemary, Amla, Aloe, Curry Leaves, and Pudina. Prepared using traditional Arka and Kashayam Vidhi methods, the serum addresses hair loss by reducing oxidative stress, improving scalp health, and preventing thinning.
The Svetakutaja Dandruff Treatment Scalp Serum targets recurring dandruff effectively, with results visible within two weeks as per a 2023 clinical trial. It incorporates a 1.7% Svetakutaja + Complex with herbs like Svetakutaja, Lemongrass, Orange, Pudhina, Amla, and Neem. This formula combats Malassezia fungus and external irritants, while soothing itchiness, dryness, and strengthening the scalp barrier.
In addition to powerful formulations, Indulekha’s new serums feature sophisticated packaging that blends modern aesthetics with Ayurvedic authenticity. This fresh design reflects the brand’s evolution and its commitment to delivering advanced scalp care solutions that honor traditional wisdom while appealing to contemporary consumers.
The launch of these serums reinforces Indulekha’s dedication to offering effective, premium hair care products that support hair health and scalp wellness.
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