iHerb is broadening its California Gold Nutrition brand by launching a new beauty collection aimed at promoting wellness from within, starting with hair care. The newly introduced California Gold Nutrition BEAUTY line features hair multivitamins and clean, performance-driven hair care essentials designed to support strong, healthy hair.
Lindsey Wiefels, senior vice president of Merchandising at iHerb, emphasized the significance of the launch: “This line offers a luxurious yet affordable way for consumers worldwide to embrace a personal care routine rooted in health, starting with strong, vibrant hair supported from the inside out.” The expansion aligns with iHerb’s strategic goal to enhance its product range continuously.
The move comes as the global beauty segment is experiencing rapid growth, with projections estimating the market to reach $1 trillion. Developed in collaboration with Dr. Michael T. Murray, iHerb’s chief scientific advisor, the hair multivitamins combine vitamins, minerals, and essential nutrients — including high-potency biotin and a hair dermal complex with tocotrienols, phytosterols, ceramides, and botanical extracts.
Key products in the new assortment include:
Women’s Hair Multivitamin: Formulated for comprehensive support to promote fuller, longer, and healthier hair.
Men’s Hair Multivitamin: A plant-powered formula offering essential nutrients to support hair vitality and growth.
Complementing these supplements is a signature topical hair care collection infused with rosemary and mint. Free from parabens, sulfates, paraffins, mineral oils, and DEA compounds, the cruelty-free formulas are priced at $10 each and include:
Strengthening Shampoo: Enriched with biotin and nourishing coconut and babassu oils to cleanse, revitalize, and enhance shine.
Strengthening Conditioner: Provides deep hydration and smoothness, making hair softer and more manageable.
Strengthening Hair Masque: A weekly treatment with rosemary, sesame oil, biotin, honey, and coconut oil for intense nourishment.
Strengthening Hair & Scalp Oil: A fast-absorbing formula that soothes the scalp and boosts radiance with tea tree and mint notes.
Looking ahead, iHerb plans to expand the California Gold Nutrition BEAUTY line to include skin and body care collections, featuring collagen-rich serums, moisturizers, soothing balms, and energizing drink powders.
This launch delivers valuable hair health advice and essential hair care steps, offering consumers a holistic approach to maintaining vibrant, resilient hair.
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