In a major win for Nordic beauty innovation, Finnish haircare brand Four Reasons has taken home the Gold Award for Best Hair and Scalp Product at the 2024 Pure Beauty Global Awards. The ceremony, held on May 8 at London’s historic Waldorf Hotel, brought together more than 240 professionals from across the beauty industry and saw over 450 product submissions from around the globe.
Hosted by renowned beauty journalist Ateh Jewel, the event celebrated cutting-edge achievements in personal care, with a judging panel made up of founders, dermatologists, and retail buyers from high-profile names like Ruby Hammer Beauty, Neal’s Yard Remedies, and Ormonde Jayne.
“The sheer dynamism in product type, ingredients, and packaging highlights how innovative the cosmetics space truly is,” said Amanda May, Acting Editor of Pure Beauty.
The award-winning product, Four Reasons Bio-Molecule Repair™ Treatment, was recognized for its professional-grade performance and scientific approach to hair repair. Developed with input from salon professionals, the treatment features proprietary Bio-Molecule Repair™ Technology, which targets damage by strengthening the hair both internally and externally. The result is improved manageability, balanced moisture, and enhanced resilience—all without leaving hair heavy or greasy.
100% vegan and aligned with sustainable values, the product exemplifies responsible beauty without compromising results. For anyone looking to restore damaged strands, this innovation also aligns with modern hair care tips, emphasizing targeted, effective treatment as part of a holistic routine.
With its international recognition, Four Reasons not only underscores the effectiveness of its product but also solidifies Finland’s place in the global beauty landscape. The win marks a significant moment for Nordic brands, proving that thoughtful design and advanced hair care steps can lead to world-class results.
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