Coachella Valley, CA — Amid scorching desert temperatures and packed festival schedules, Raw Sugar offered a refreshing solution to one of festival season’s biggest challenges: keeping hair fresh, hydrated, and stylish in the heat.
At the Gallery Desert House, Raw Sugar hosted its exclusive “Raw Sugar Roundup,” a pop-up salon experience designed to showcase the brand’s clean, hydrating haircare products. The event invited festivalgoers to take a break from the heat and indulge in a variety of personalized hair treatments and styling sessions, all while sampling the brand’s signature natural formulas.
Pop-Up Salon Highlights: Clean Ingredients, Real Results
Known for its commitment to using plant-derived ingredients, Raw Sugar set up a full-service styling station where guests could choose from several treatments tailored for high-heat conditions. Among the most popular options was the “Head in the Clouds” service, offering a relaxing scalp massage. Guests were also introduced to Raw Sugar’s Rosemary Vinegar Hair Rinse—an at-home treatment designed to refresh hair between washes and promote scalp health.
Fitness trainer and influencer Katie Austin was among those who chose the “Desert Dry Styling” service, which added volume and structure to hair using Raw Sugar products. Festival-ready styles like sleek ponytails and space buns were in high demand, especially with added touches from the “Charmed I’m Sure” service, where stylists adorned hair with charms and accessories for a fun, finished look.
Gifting Suite Promotes Hair Hydration Beyond the Desert
In addition to on-site styling, attendees received a curated selection of Raw Sugar’s most popular haircare items. The gift sets included the Moisture Smoothie Shampoo and Conditioner, the Multi-Miracle Hair Mist, and the Healing Power Hair Masque—each product designed to combat dryness and restore moisture, particularly vital during long days under the sun.
Staying Hydrated, Inside and Out
Recognizing that hydration doesn’t stop at the scalp, Raw Sugar also offered a food and beverage station stocked with refreshing, health-conscious options. Guests snacked on pita with baba ganoush, fresh fruit cups, and stayed cool with juices and coconut water—all in keeping with the brand’s holistic wellness philosophy.
A Festival Favorite
The Raw Sugar Roundup proved to be a hit among festival attendees, who embraced the opportunity to rejuvenate and revitalize their hair with clean, nourishing products. Combining self-care, style, and sustainability, Raw Sugar’s pop-up offered a much-needed oasis in the desert heat—making it one of the weekend’s standout experiences.
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