As the entertainment industry awards season unfolds, Giovanni Eco Chic Beauty™ celebrates its E.G.O.T. status, styling the hair of top stars at the Emmys, GRAMMYs, Oscars, and Tonys. Now, the brand introduces its Color Chic™ Purple Shampoo, Conditioner, and Leave-In Hair Styling & Toning Foam, designed for blondes, grey-haired individuals, and those with silver or white locks. This haircare trio reduces brassiness, neutralizes yellow and orange tones, brightens blonde and gray hair, and provides deep hydration to combat frizz while maintaining the color’s radiance. These products are available for $13.99 each at Amazon, GiovanniCosmetics.com, and 15,000 U.S. retailers like Whole Foods, Costco, and Sprouts.
Formulated with nourishing oils, the Color Chic line uses violet pigments to neutralize aging color tones. “Giovanni products are salon-quality and incredibly effective,” says celebrity stylist Sean James, who has worked with stars like Jamie Lee Curtis. “Lightened hair needs extra care to keep its color fresh, and Giovanni is the go-to brand for that.”
Giovanni Eco Chic Beauty™ has a 46-year legacy in the entertainment industry and is America’s #1-selling haircare brand in the naturals category. Their products, including the Color Chic line, are made with active ingredients like Argan Oil, Avocado Oil, Biotin, and Aloe Vera, ensuring high-performance and healthy haircare. The brand continues to support over 300 productions worldwide and is a veteran-owned business.
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