In celebration of International Self-Care Day on July 24, eco-conscious hair colour brand MIIROKO is offering 10% off all products until July 31, 2025. Shoppers can unlock the discount by using the code SELFCARE10 at checkout—a timely opportunity for anyone looking to refresh their look while embracing more sustainable self-care practices.
Founded by professional hairdresser Claire, MIIROKO was born out of frustration with subpar box dyes and a desire to bring salon-quality colour into people’s homes. After three years of formulation and development in Tokyo, the result is a gentle, demi-permanent hair colour system that’s free of ammonia and packed with nourishing ingredients such as aloe vera, almond oil, green tea, and A2 ceramide.
MIIROKO stands apart from supermarket dyes not only in quality but in philosophy. Each at-home hair colour kit comes with a personalised step-by-step guide tailored to your hair type, shade, and goals—transforming the often-stressful process of hair colouring into a smooth, supportive ritual.
Currently, the brand is also running a 20% End of Financial Year sale, making now the perfect time to stock up on its best-selling $65 colour kit. Once purchased, customers can reorder $50 refill packs instead of repurchasing the full kit—an eco-friendly and cost-effective approach that aligns with MIIROKO’s mission to reduce waste.
Whether you’re aiming to touch up your roots, tone brassiness, or cover greys, MIIROKO offers a smart, customizable alternative to expensive salon visits. By making Hair Health a central focus, the brand encourages self-care that feels real, accessible, and empowering.
As founder Claire puts it, self-care isn’t always about luxury—it’s about doing something simple that makes you feel good. For many, that might just be a healthy, vibrant hair colour applied with confidence and care.
Use code SELFCARE10 by 11:59 pm AEST on July 31, 2025, to claim your 10% discount. Offer valid once per customer and applies to products only (excluding shipping).
Because sometimes, the simplest way to care for yourself is a fresh colour that works for you—without the mess, stress, or environmental impact.
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