Award-winning haircare brand Layla & Kays is making a global impact with its science-driven approach to natural haircare. Developed by UK-based biotech company HexisLab Limited, Layla & Kays has quickly earned recognition from both the scientific and beauty communities for its advanced formulas designed specifically for curly, coily, and textured hair.
Following its recent win of the 2024 UK Pure Beauty Silver Award and a 2025 Global Beauty Award nomination, the brand is drawing the attention of buyers, stylists, and editors alike—many of whom are actively searching for the best shampoo for dry hair, itchy scalps, or effective leave-in conditioners for curly hair.
Scientific Rigor Meets Haircare
What distinguishes Layla & Kays in the saturated beauty landscape is its foundation in peer-reviewed science. Unlike many brands relying on trendy ingredients and marketing hype, Layla & Kays utilizes dermatological research and ethnobotany to engineer high-performance formulas. The secret lies in patented technologies like Mitotech™ and PhytoProtect™, which help reduce oxidative stress, improve hydration, and shield hair from UV damage.
Backed by clinical studies published in MDPI Cosmetics, the brand is among the few in the industry to contribute to scientific literature. Notable papers such as “Genomic Variation in Textured Hair” and “In Vitro Evaluation of UV Effects on Textured Hair” affirm the benefits of active botanical ingredients like Mango Leaf Extract and Opuntia Ficus-Indica—key components in Layla & Kays’ signature formulations.
Award-Winning Formulas with Real-World Results
Named Best New Hair & Scalp Product in the 2024 UK Pure Beauty Awards and recipient of the Vegan Beauty Award in 2025, Layla & Kays continues to garner accolades for its commitment to performance and clean beauty. The brand is featured in The Salon Magazine as “the brand revolutionizing haircare for curly and textured hair” and is endorsed by scientists and stylists involved in the Global Textured Hair Movement (GTHM.org).
The product line offers targeted solutions for concerns such as dryness, frizz, and breakage—making it especially appealing for those in search of practical and science-backed hair care steps. From its shampoo and conditioner duos to multitasking leave-in treatments, every formula is packed with nutrient-rich ingredients like Aloe Barbadensis Extract, Rice Bran Extract, and Oenocarpus Bataua Fruit Oil, known for their reparative and moisturizing properties.
Meeting a Growing Consumer Demand
Layla & Kays is riding the wave of increased consumer interest in hair health advice and ingredient transparency. With search trends highlighting questions such as “what shampoo and conditioner are the healthiest?”, “best shampoo for dry hair”, and “leave in conditioner for curly hair”, the brand offers answers rooted in both research and real-world results.
With a growing base of five-star reviews on Trustpilot, Layla & Kays has established itself as a go-to solution for shoppers seeking hair care tips that actually work.
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