This summer, the UK welcomes a sophisticated newcomer to the world of beauty: LUNESI, a London-formulated and registered haircare brand purpose-built for the modern woman. Set to begin sales in late June, the brand has already stirred anticipation across Europe and the U.S. thanks to a soft preview at global fashion weeks in Paris, Milan, and New York.
With a strong emphasis on hair health, LUNESI is more than just another product on the shelf. It’s a philosophy — an invitation to transform everyday self-care into a refined, sensory ritual.
A New Standard in Modern Haircare
Rooted in a blend of science and sensuality, LUNESI elevates haircare from routine to ritual. The brand’s offerings are tailored for real-life demands: hectic schedules, environmental stress, and hormonal shifts that influence hair texture, growth, and vitality. Each product targets common concerns such as dryness, dullness, thinning, and scalp imbalance.
But LUNESI doesn’t stop at results. The brand is deeply committed to delivering an immersive experience — combining high-performance ingredients with luxurious textures and elegant, lunar-inspired packaging. In a beauty landscape often defined by excess marketing, LUNESI sets itself apart through formulation integrity and user-focused design.
Candice Swanepoel: The Face of LUNESI
Adding star power to its launch, LUNESI has partnered with international supermodel Candice Swanepoel, known for her effortless elegance and global influence. Swanepoel perfectly embodies the brand’s ethos of natural beauty, presence, and ease.
Alongside Swanepoel, LUNESI plans to unveil its first community of influential voices — women who found the product organically, loved the transformation, and became vocal advocates for the brand. These testimonials are building genuine buzz ahead of its release.
Designed by a Woman, for Women
At its heart, LUNESI is about more than hair — it’s about empowerment. Created by a female founder, the brand speaks directly to the lived experiences of women navigating a world of overlapping roles: career, family, wellness, and creativity.
“So many brands pour money into marketing and neglect what’s inside the bottle,” said the founder. “I wanted to create something different — formulas that truly work, rooted in care, strength, and beauty. Because when your hair is healthy, everything else feels more effortless.”
From post-gym touch-ups to late-night meetings, LUNESI’s 15-minute hair ritual is designed to restore not only strands, but a sense of inner balance — an element often overlooked in today’s fast-paced world.
A Ritual, Not Just a Routine
What distinguishes LUNESI is its holistic approach to haircare. By turning functional treatment into a luxury moment, it invites users to pause, reconnect, and reset. The brand is designed to be felt, not merely used. Each product transforms daily grooming into a restorative act of self-respect and expression.
From silky formulas to celestial packaging, LUNESI positions itself as a lifestyle ally, offering hair health tips that align with modern womanhood — a fusion of strength, softness, and substance.
With its official launch this June, LUNESI is poised to redefine beauty standards — shifting the focus from fast fixes to meaningful rituals. It’s not just about having better hair. It’s about feeling empowered through self-care that’s intentional, elevated, and deeply feminine.
For women who want their haircare to match the pace and poetry of their lives, LUNESI delivers a timely, transformative answer.
LUNESI is beauty, rebalanced.
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