Paris, France — Grabity, the fast-rising K-beauty brand focused on anti-hair loss solutions, made a strong European debut at the 2025 FOIRE DE PARIS, France’s largest consumer goods exhibition. Developed by leading scientists from MIT and KAIST, and spearheaded by Professor Haeshin Lee, the brand has already seen remarkable success in its home market of South Korea.
Since its launch just one year ago, Grabity has sold over 1 million bottles and generated approximately 20 billion KRW (around €13.5 million), with consistent sell-outs at major Korean retailers such as Olive Young.
At FOIRE DE PARIS—held from April 30 to May 13 and attended by over 450,000 visitors—Grabity made an immediate impact. The brand sold out its booth inventory of 5,000 units, underscoring European consumer enthusiasm for its scientifically backed hair care solutions.
Grabity showcased its flagship Hair Lifting Shampoo and newly released Hair Lifting Shot, both of which feature LiftMax308, a patented polyphenol-based ingredient that works to both prevent hair loss and enhance volume. Live demonstrations drew large crowds, illustrating how the formulas help transform fine, thinning hair into fuller, thicker strands.
Clinical studies published in Advanced Materials Interfaces support these claims, showing:
A 90% reduction in hair loss within one week
A 140% increase in hair volume after a single use
All Grabity products are 100% vegan and rated “Excellent” for skin safety by Germany’s Dermatest. The brand also aligns with European eco-conscious values, using sustainable packaging made from recycled coconut shells to reduce plastic waste.
“At Grabity, we deliver results backed by science,” said CEO Haeshin Lee, who also serves as a Distinguished Professor at KAIST. “The response at the Paris expo confirms that Korean biotech innovation resonates globally.”
This European debut follows Grabity’s well-received launch at CES Las Vegas in January 2025, where the brand introduced its advanced polyphenol-based formulations to a global tech and beauty audience.
Grabity Hair Lifting Shot – Ingredient List
As listed by Olive Young (May 8, 2025): Purified Water, Alcohol Denat., Tannic Acid, Poloxamer 407, 1,2-Hexanediol, Caffeine, Urea, Panthenol, Salicylic Acid, Ethylhexylglycerin, Niacinamide, Fragrance, Butylene Glycol, Silk, Sodium Hyaluronate, Caprylyl Glycol, Polyvinyl Alcohol, Rehmannia Root Extract, Cornus Fruit Extract, Alisma Orientale Tuber Extract, Yam Root Extract, Smilax China Root Extract, Peony Root Extract.
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